Privacy Policy

Introduction

This Privacy Policy describes how Bloom ("we," "us," or "our") collects, uses, and shares information when you use our mobile application Bloom - Pregnancy Tracker ("App"). By using the App, you agree to the collection and use of information in accordance with this policy.

We are committed to protecting your privacy and ensuring you understand how your data is handled. This policy is designed to be transparent and compliant with applicable privacy laws including the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and Apple's App Store Guidelines.

Information We Collect

1. Information You Provide Directly

a) Pregnancy Information

• Expected due date
• Journal entries and personal notes
• Symptom tracking data

b) Preferences and Settings

• App preferences (theme settings, notification preferences)
• Onboarding selections

This data is stored locally on your device and is not transmitted to external servers.

2. Information Collected Automatically

a) Anonymous User Identifiers

• We use RevenueCat for subscription management, which generates anonymous user identifiers (e.g., "$RCAnonymousID:xxxxx")
• These identifiers cannot be used to identify you personally
• They are used solely to manage your subscription status

b) Device Identifiers

• Advertising identifier (IDFA on iOS, GAID on Android)
• Used by Google AdMob to serve advertisements
• You can reset or limit this identifier in your device settings

c) Purchase History

• Records of in-app purchases and subscriptions
• Processed through Apple App Store and managed via RevenueCat
• We do not have access to your payment details (credit card, billing address, etc.) - Apple handles all payment processing

d) Usage Data

• App interaction data (screens viewed, features used)
• Advertising interaction data (ads viewed, ad clicks)
• This data is collected in aggregate and anonymized form

3. Information We Do NOT Collect

We want to be clear about what we DO NOT collect:

• Names, email addresses, or phone numbers
• Physical addresses or precise location data
• Photos, videos, or audio recordings
• Contacts or address book information
• Health data from HealthKit or similar health APIs
• Biometric data
• Financial information (handled by Apple)
• Browsing history outside the App
• Social media accounts or credentials

How We Use Your Information

1. To Provide App Functionality

• Managing your subscription status (Pro vs. Free)
• Enabling premium features for subscribers
• Storing your pregnancy information locally for your personal use

2. To Serve Advertisements (Free Users Only)

• Displaying App Open advertisements via Google AdMob
• Advertisements are served as NON-PERSONALIZED ads
• We have configured our ad settings to request non-personalized ads only
• Premium subscribers do not see advertisements

3. For Analytics and Improvement

• Understanding how users interact with the App
• Identifying and fixing bugs or performance issues
• Improving App features and user experience
• Measuring advertising effectiveness

4. For Subscription Management

• Processing and validating purchases
• Restoring purchases across devices
• Managing subscription renewals and cancellations

Third-Party Services

We use the following third-party services that may collect information:

Data Storage and Security

1. Local Data Storage

• All pregnancy-related data (due date, journal entries, symptoms) is stored locally on your device using encrypted storage
• This data never leaves your device
• Uninstalling the App will delete this local data

2. Cloud Data

• Subscription status is managed through RevenueCat's secure servers
• Anonymous usage analytics may be processed in the cloud
• All data transmission uses industry-standard encryption (TLS/SSL)

3. Data Retention

• Local data: Retained until you delete the App or clear App data
• Subscription data: Retained by RevenueCat as long as your subscription is active, plus a reasonable period for record-keeping
• Analytics data: Retained in anonymized/aggregated form

Your Rights and Choices

1. Accessing Your Data

• Your pregnancy data is stored locally and accessible only to you
• You can view your subscription status within the App settings

2. Deleting Your Data

• Delete local data: Uninstall the App or clear App data in device settings
• Delete subscription data: Contact us at the email below

3. Opting Out of Advertising

• Subscribe to Bloom Premium to remove all advertisements
• Limit ad tracking in your device settings:
  • iOS: Settings → Privacy → Tracking → Toggle off "Allow Apps to Request to Track"
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

4. Managing Subscriptions

• Manage or cancel subscriptions through your device's App Store settings
• iOS: Settings → [Your Name] → Subscriptions
• Android: Google Play Store → Subscriptions

5. Data Portability

Contact us to request an export of any data we hold about you.

6. Right to Be Forgotten (GDPR)

EU residents may request deletion of their data by contacting us.

Children's Privacy

The App is not intended for use by children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

International Data Transfers

Our third-party service providers (RevenueCat, Google) may process data in countries outside your country of residence, including the United States. These providers maintain appropriate safeguards for international data transfers, including Standard Contractual Clauses where applicable.

California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

1. Know what personal information we collect about you
2. Request deletion of your personal information
3. Opt-out of the sale of your personal information

   NOTE: We do NOT sell your personal information

4. Non-discrimination for exercising your privacy rights

To exercise these rights, contact us using the information below.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation including:

1. Right of Access - Request copies of your personal data
2. Right to Rectification - Request correction of inaccurate data
3. Right to Erasure - Request deletion of your data
4. Right to Restrict Processing - Request limitation of data processing
5. Right to Data Portability - Request transfer of your data
6. Right to Object - Object to certain types of processing

Legal Basis for Processing:

• Contractual Necessity: Processing subscription and purchase data
• Legitimate Interests: Analytics and App improvement
• Consent: Advertising (which you can withdraw via device settings)

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

1. Posting the new Privacy Policy within the App
2. Updating the "Last Updated" date at the top of this policy
3. For material changes, providing notice through the App

Your continued use of the App after any changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Summary of Data Practices